Customer Relationship Management (CRM)
CRM deals with all aspects of interaction that a company has with its customers, whether it is sales or service-related. It is aimed at improving business relationships with customers and clients.
Business Benefits of CRM
- Development of better relations with your existing customers
- Helps in better marketing of your products or services
- Enhanced customer satisfaction and retention, ensuring that your good reputation in the marketplace
- Increase customer revenues
- Maximize up selling and cross selling
- Optimize marketing
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